The standards, guidelines, and references outlined in our Council Brand Guide are carefully crafted to facilitate a cohesive, consistent, and impactful brand presence across all digital and physical assets. By leveraging these tools and adhering to the provided guidelines, you will create branded assets that reflect the identity of the Scouting America Capitol Area Council, ensuring the brand is consistently represented.

COUNCIL LOGO

The logo for Scouting America Capitol Area Council draws inspiration from the iconic loblolly pines of Lost Pines in Bastrop, the rolling hills of Central Texas, and the breathtaking sunsets we enjoy each day. This harmonious blend creates a vivid image reminiscent of an archery target, encapsulating the limitless adventures and personal growth opportunities that Scouting America offers our Scouts. As a significant finishing touch, the logo features a subtle fleur-de-lis, linking us to the esteemed national brand and uniting our local spirit with a rich national heritage.

The primary logo represents our Scouting America Capitol Area Council brand and is the preferred logo in most cases. The logo should be consistently applied across all communications as specified in these guidelines, and not altered in any way. This logo is also available in black and white versions.

The horizontal version of the logo is for use where a tall, vertical area is not available. This could be used
on sponsorship materials as needed. This logo is also available in black and white versions.

The badge version of the logo is for use on promotional materials and as a fun visual. It should only be
used where it can be displayed at a larger size and easily read, such as a larger sticker, on a t-shirt or
banner. This logo may not be used without prior approval of the Director of Marketing and Public Relations.

The logo mark is a supplementary logo that can be used in conjunction with or place of the primary logo when space is limited. Use it in contexts where the audience is familiar with the Scouting America Capitol Area
Council brand, such as internal communications, social media icons, and branded merchandise. This logo may not be used without prior approval of the Director of Marketing and Public Relations.

You may download copies of the logos using the Resources section of this page:

• Click on the link of the desired logo version (all are available as .png files)
• After the logo file opens, move your cursor over it and right click to save the file

You may download a Powerpoint template with the new branding using the Resources section of this page:

• Click on the link to download .ppt file
• The slides use the font “Figtree” from our brand guide; click here to download the font from Google Fonts for free

If you have any questions regarding the content of our brand guide or Scouting America Capitol Area Council branding in general, reach out to [email protected].